Voice talent for the Millennial Market
Millennials grew up with technology, they appreciate it, and are early adopters of anything new in the technology section. As tech-savvy millennials they like to be informed, they do their research and they really don’t like to be condescended to, mislead, or lied to.
Lower-income, but with serious purchasing power as a market, many millennials combat their lack of homeownership by being savvy with their money and saving. With so many products out there, they are able to shop around, making that coveted brand loyalty harder to establish. That doesn’t mean it can’t be.
Studies show that millennials base many of their buying decisions on recommendations from friends and family. Alan Adelberg is the millennial friend with a conversational tone that’s trustworthy and informative, he understands the demographic, he can relate. After all, he is a millennial.
Connecting with the Millennial Market
Millennials are the generations born between 1982 and 2004 (give or take a few years depending on who you ask). With such a wide span of ages, they can be a difficult generation to connect to. To do so effectively, you need a voice actor who understands them. They often see shopping as a social activity and a voice actor who is also a peer can tap into that belief. Alan Adelberg has twice been nominated for his commercial reads that so realistically convey a conversational message. An authentic, conversational voice that connects with the listener on their level.
A brand with a voice and personality
With the influx of ‘influencers’ into the market, Millennials appreciate brands with personality, a voice they can relate to, one that they can trust. Concerned with environment and health issues, they expect the companies they buy from to be equally concerned. They want to be inspired, they want to start new companies, influence current companies, and change the world.
They want to be heard, and how can they be when the companies who sell to them don’t have a voice of their own when they are just pictures on a screen? This is where voice over is so useful and effective. Alan uses his background in screenwriting, acting, and music to connect with any demographic, and millennials are no different. As the youngest of three boys, he has experienced first-hand the generation divide and knows how to use that understanding to his advantage.