Commercial Medical Voice Over
Medical advertisements can be complicated, not only are they stringently regulated, but the very subject of health and sickness can be daunting for the consumer. As such, many medical adverts shy away from the doom and gloom scenario and focus on the potential and tangible benefits good health and preventative action can provide. Working hard to inspire and connect with their viewers.
Emotional advertisements bond with the customer on a personal level. Whether the advert is about family longevity and connection, motivational survivor stories, appreciation for the health professional heroes, or factual and informative knowledge shares. Alan’s experience and naturally empathetic voice can bridge the divide between brand and consumer, connecting with them on a personal level. They will feel inspired, proactive, and excited for the future, enabling them to make the right health care decisions.
Voice over testimonials
One of the primary issues when selling medical products is that frequently the customer does not know if what they have been paying for works until they need it, or until the effects roll in. Whether its medical insurance or weight loss pills, the side effects may not be experienced till years later. It’s one of the reasons why testimonial is so effective, if it worked for him, it will probably work for you. Alan Adelberg’s clear, authentic, and articulate voice will bring your brand testimonial to life. Resonating with your customer and instilling confidence in your brand.
Why is voice over so popular in health industry advertisements?
Voice over is popular in adverts because sometimes it’s simpler for a viewer to connect with a voice rather than a person. A singular authoritative, trustworthy voice can extol the virtues of a brand while the visuals on-screen show different types of people, families, and medical professionals, indicating that the product benefits are specific to one type of person, but rather for everyone. This can be particularly useful in medical adverts where regulations are stringent and demographics for a product or service can be so wide
Connecting with Millennials through fun, authentic voice over.
Millennials are a more daring generation who appreciate subversive, authentic, creative content that feels real. They are also notoriously concerned with health and fitness. An upfront, honest no holds barred kind of voice can connect in a way that will inspire a kind of defiant loyalty to your brand. As a millennial himself, Alan knows how to market to this notoriously difficult demographic, blending humour and informative tones seamlessly.