Alan Adelberg Voice Over – Energy Industry
Global warming and environmental issues are at the forefront of modern-day concerns. Big companies such as Samsung, IBM, Apple, and others are making the push to be perceived as sustainable and this is made clear in their commercials and external messaging. A voice over that clearly communicates this idea plays a strong role in making companies relatable to the public. Some consumers are willing to pay more for products and services from companies that are reducing their environmental impact. In the long term, there are a multitude of benefits the company reaps in terms of reputation and its own viability in the industry.
Unfortunately, the term ‘green’ has often been used indiscriminately, which has left the customer sceptical. A trustworthy voice talent can reassure the buyer, Alan Adelberg knows how to balance informative and friendly without appearing to be condescending to the audience, letting them know that your brand is at the forefront of the environmental movement.
Informative, Trustworthy Voice Over for Renewable Energy
Renewable, green, clean, all fast-emerging industries related to the energy sector, but also somewhat confusing to your average joe. As a result, it’s important to engage customers on a clear, one-on-one basis, informing while not boring.
Bulb- the biggest green energy company, delighted its viewers through engaging characters and fun snarky voice overs during their brief adverts featuring roughly drawn line characters against a plain pink background.
In one of these impactful commercials, the cool, laid back voice of an oscillating desk fan and the mildly interested refrigerator cut through the clutter, delivering the company’s message in an amusing, to the point way. The short, simple advert is the perfect example of how to utilize voice over to make an effective advert while avoiding much of the associated costs of production. Alan’s versatile voice is perfect for character work, and with his professional home voice over studio, he can manage multiple roles. He could play the fan, the refrigerator, and both the unicorns (watch the bulb adverts if you want to get that reference).
Non-renewable Energy Commercials and Narration
Hate or love them, they permeate the media, and until we move to a cleaner alternative; they are the ones that keep the lights on. Non-renewable energy sources tend to be very emotion-driven. Whether it’s the glow that lights the family home, the small independent business, or the coal miner’s livelihood, connecting with the audience can be made simpler and more directly through the use of authoritative, reassuring voice over.
Much of the world is still powered by non-renewable energy sources. Many energy companies are investing heavily in alternatives, but those take time to develop. Energy companies are the ones that keep the lights on and our economies thriving. Whether it’s the glow that lights the family home, the small independent business, or the coal miner’s livelihood, it is important to have this message come across clearly. Connecting with your audience can be made simpler and more directly through the use of an authoritative and reassuring voice over.