Household Goods Commercial Voice Over
Most people will pick up a particular brand at the shops and have no idea why, they just buy that brand, they always have, and they will fiercely defend that choice.
Loyalty can be a driving force when it comes to everyday purchasing decisions, and the right voice talent can establish that brand loyalty in even the most hardened consumers, inspiring a sense of community and constancy to your brand. As a father and husband Alan Adelberg understands the needs of the modern consumer, he utilizes his background in screenwriting, acting, and music to connect with the consumer, drawing them and making them feel like family.
Engaging the customer through voice acting
One of the most effective ways of selling an everyday household product is through storytelling, a company can spend all day explaining the manifold benefits of their product, but the consumer is likely to be bored to tears. Emotion-driven, story-based voice talent engages and involves the customer on a different level so that later when it comes time to purchase, they will buy your product.
Marketing to existing customers through established voice talent
Occasionally brands work so hard to establish new customers that they leave their existing customers out in the cold, alienating them from the brand. A consistent voice to whom the customer is loyal can mitigate this, while the campaign may change and grow, the voice that the customer has grown to depend on can remain constant. With his own broadcast-ready studio, Alan can provide peace of mind that his voice will be smooth, consistent, and professional.
Differentiating your product with voice over
With so many products on offer, savvy products need to work hard to differentiate themselves from the pack. One of the best and easiest ways of doing this is through effective, emotive voice over. Alan can offer a wide range of versatile characters and vocal deliveries, tailoring his voice to your product and through this distinguishing your product from the rest. His recorded spots for the leading consumer brand, Glad Trash Bags, all recorded from his professional home studio, prove the link between voice and successful branding.