Commercial Voice Over for the Automotive Industry- Alan Adelberg
Commercial automotive competition is fierce between dealerships, lenders, and car manufacturers. Each share of the market must be fiercely defended by the competition. Whether it’s a natural, modern delivery of voice over or a traditional announcer tone, your automotive voice over is in expert hands with Alan Adelberg.
Automotive advertisements wear many hats. They need to be informative, inspiring, and tell a story that connects with the customer. The voice actor needs to maintain the brand’s core philosophies, sell the brand personality and message.
A Reliable Voice Talent that Build Trust with the Consumer
Trust is a vital component in most business/client relationships, but it becomes all the more important when dealing with one of the most expensive purchases a person will make. To your average consumer, the purchase of a car is only secondary to the purchase of a home when it comes to transaction size. They are unlikely to spontaneously wander into a car dealership and pick up a car the same way they pick up milk.
Alan Adelberg has a proven track record in this field. His very first job was at Chevron where he learned auto repair and maintenance. He gets cars and he understands your customers and how best to connect with them. His versatile, trustworthy and authentic voice over delivery was effectively utilized in multiple KIA campaigns, where he tailored his voice over to fit various markets, from the tough, salt of the earth tone to sleek and modern.
Fun and Motivational Voice Talent that Inspires Brand Loyalty the Customer’s Interest
Alan’s fun, motivational voice over will carry the customer through the dry boring parts, inspiring brand loyalty and follow through. Brand loyalty can be just as fierce amongst customers, that love between a driver and their car brand can run deep. The seemingly endless research on car specifications and costs can be mitigated by the dream of a rugged off-roader, the security of a safe family vehicle, or the allure of a fast car on an open road.
Modern car commercials are geared towards inspiration and storytelling voice over while your classic car dealership advertisement follows the more tried and tested classic announcer approach. A ‘call to action’ from Alan’s friendly, trustworthy voice can drive the customer through the nerve-wracking part- handing over their hard-earned cash, taking the leap that this car is “The Car.”